So many small business owners always tell us “but I don’t know what to do on social media!” They are experts at what they do for their customers or clients, but they have no idea how to market themselves on LinkedIn, Twitter, Google+ and Twitter. In fact, it can be a real problem because not only are they missing prospects but they look a bit rediculous without a substantial presence.
When building a social media presence, many small business owners begin with a Facebook page. It makes sense: they are familiar with the platform; it is very popular (with over a billion users); and you can get started rather quickly. However, soon after setting up most start to stress on how to get “likes” for their business. I am constantly asked “how do I get more likes? Here at Your Social Media Hour we believe in building an authentic social footprint. My motto is quality over quantity (which (more…)
As a social media consultant, I am active on all social media platforms. It isn’t just a job for me, I actually have a great time interacting for both business and pleasure. For over a year I have been playing on and building a Foursquare account and am happy to report, it is not only fun, but a growing social media platform all small business owners can benefit from by using. As we say in the biz, “be everywhere in a unique way” and so while not a major player like LinkedIn, Twitter, (more…)
A hotly discussed and debated topic in the world of online marketing is how to rank on the first page of Google search results. There is no magic bullet, formula, or company that can instantaneously propel you to the first page. If a company guarantees you first page success, they are making promises they just cannot keep. Only a strategically developed and well coordinated plan including a website and social media strategy will propel you to the top. Implementing and executing your plans will take time. Slow and steady wins the race.
As you start to implement your plans and connect (more…)
For many small business owners, summer is a great time to plan. With customers and clients away on vacation or just enjoying the slower pace in life, traffic into your business or storefront may dip a bit. Dedicating some of this time to planning your social media strategy can reap great rewards for you both in the coming weeks and in the fall as demand increases. Here are a few ideas to help you get prepared for the start of fall and help to drive customers into your business straight through to the holiday season.
- Learn the ins and outs of (more…)
Welcome to the inaugural blog post for Your Social Media Hour. My name is Jennifer Gardella, and I started my website site to help small business owners just like you make sense of the complex world of Social Media.
What Is Social Media?
I wouldn’t say there is one universal definition of Social Media. It really is an umbrella idea encompassing many different websites where individuals can engage. The websites greatly differ in both purpose and function so knowing where your business fits and how to interact is very important. For instance, you would not tweet on Twitter the same way you would share your blog post on LinkedIn. Continue reading (more…)